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Podcast: Marketing Against The Grain
Episode: The Biggest Marketing Mistake 99% Of Companies Make (#153)
Description: The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost?Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations.Sign up or log in to Connect.com...