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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Bundle Pricing
Description: Bundle Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Bundle pricing sets the price on a package of services that is lower than if you bought each service individually. This generates more demand for the product since the price is lower. It can increase sales because the product bundle has more features and usability than an individual product. It can also be used to create a higher perceived value at a lower cost. Bundling works with products that are complementary such as a game console and a...