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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP197: Stop Screwing Your Margin! Using AI Negotiation To Reduce Margin Sacrifice, With Nibble Founder Rosie Bailey
Description: Tl;dr
What is AI negotiation and how does it benefit an ecommerce team?
How do you avoid giving away money you didn’t need to?
Business controls to determine when to enable negotiation
Examples of retail ecommerce stores getting results from this approach
Nibble is an award-winning chatbot for ecommerce that lets customers make an offer on the product page for instant results. Nibble's aim is to nudge undecided shoppers into action, to drive higher conversions and bigger baskets, with less margin sacrifice than traditional discounting.
To avoid giving away unnecessary discounts, you can pr...