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Podcast: Keep Optimising
Episode: Peak Season: Time to set your Analytics Strategy with Manuel Montanari, Mapp Digital
Description: Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years. In this episode we discuss:Why do you need an Analytics Strategy?What is an Analytics Strategy?How does GA4 impact all this?Alternatives to GA4Why spending more time analysing data improves business performanceWhat is the difference between collected data and actionable insights?The key considerations in choosing the right analytics tool[05:57] Analytics strategy vital for making informed decisions.[09:15] Clear strategy si...