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Podcast: Building Better CMOs and Marketing Leaders
Episode: David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell
Description: Full transcriptUber's big Super Bowl campaign this year was a hit: In the ad, actual Uber executives try to convince Diddy to produce a jingle for the company's membership program, Uber One. The entertaining spot was "about as blatantly overt about selling as you can get," says VP of Marketing David Mogensen — and he's proud of that."As an industry, I think we tend to think that selling is a bit of a dirty word," David says. "And so we do all this beautiful work that, as you said, wins all kinds of awards, bu...