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Podcast: Future Commerce
Episode: [DECODED] The Key Roles of Product Development
Description: This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an entire organization collaborates effectively to bring a new product to life.In this episode, Phillip and Aaron talk with Penny Porterfield and Kabeer Chopra about this idea of concept to cart and bringing a new product, a physical product, to life. The website, the eCommerce site, that channel is a product, too. That product is in constant management, constant revision, and constant...