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Podcast: Messy Business - with Libby Langley
Episode: #42 Why I Stopped Using Lead Magnets (And What I’m Doing Instead)
Description: Feeling stuck in the never-ending hamster wheel of lead magnets, funnels, and email sequences? It’s time to rethink your approach. In this episode, I’m challenging the norm and breaking down why the standard lead magnet strategy may not be serving you - or your audience - anymore.Lead magnets are meant to be a tool to get email addresses in exchange for valuable content. But how many times have you downloaded a freebie, only to find yourself bombarded with emails, upsells, and funnels that just don't resonate? It's a system that's become more about volume than valu...