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Podcast: Lawyer Business Advantage
Episode: Marketing to Spanish Speakers with Hugo E. Gomez
Description:
In this episode, Alay and Hugo discuss:Â
Why all attorneys should be marketing to the Spanish-speaking population.Â
What sets Abogados NOW apart from other Spanish Legal Marketing agencies.Â
How Hugo became an expert in multicultural marketing.Â
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Key Takeaways:Â
1 in 5 people in the US speak Spanish (and the number of English-only speakers is decreasing).Â
Marketing to a Spanish-only market or English-only marketing is different from marketing to a bicultural market.Â
Give consumers what they want. The Hispanic market wants mobile accessibility, and ads done there will do well for that population.Â
Most Spanish-only speakers...