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Podcast: Music Ally Focus
Episode: Classical music on TikTok – and how non-pop music is reaching a new audience, with TikTok's Darina Connolly, Head of Artist & Label Partnerships, and Label Partnerships Manager Lisa Skeppner
Description: Ep. 121: We speak to two people from TikTok who have helped turn classical music into viral content. TikTok has captured the attention of people in every area of the music industry, who now look to the short-video app for A&R, marketing, music discovery, audience-building and fan-nurturing. Darina Connolly, Head of Artist & Label Partnerships, talks about TikTok’s direction and strategy, and she’s joined by Label Partnerships Manager Lisa Skeppner, who is one of the go-to TikTok people when it comes to classical music. Music Ally's Editor Joe Sparrow asks them what it is about classical music that hold...