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Podcast: New Books in Business, Management, and Marketing
Episode: Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)
Description: Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023).Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where cu...