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Podcast: Future Commerce
Episode: The Relatable Everyman
Description: Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how important they are and how different life would be without them. The Everyman is always within reach, always there for us. But this wasn't everyone's favorite result when taking the Archetypes quiz.Jesse Lazarus, Orchid Bertelsen, and Kris Gösser explain why their initial reaction to the Archetypes quiz result of “The Everyman” left them less than impressed and what they’ve come to think of themselves and brands in The Everyman category since then. <...