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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Premium Pricing
Description: Premium Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Premium pricing sets the price well above the competition for a product. Use this pricing model to signal luxury. It's the counter strategy to value pricing which offers the most product features for the least amount of money. Premium pricing positions the product as the best on the market to be used by the elite. To use this pricing you must create a brand that exudes luxury, exclusivity, and prestige. The price must have a high quality factor...