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Podcast: Behaviour Change Marketing Bootcamp
Episode: E53: Internal Comms Case Study: How to use COM_B to increase action by 89% with Josephine Graham
Description: Case study - internal comms. 89% increase in actual change
This episode welcomes Josephine Graham.
Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the private and public sector. Josephine aims to raise the bar of how we communicate with sometimes neglected audiences, such as internally with colleagues, by using behavioural science and testing to achieve measurable results for stakeholders.
After Bootcamp she applied the theories to her day job with brilliant success.
She saw an 89% increase in actual change!
In this epi...