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Podcast: The Thoughtful Entrepreneur
Episode: 1660 - Understanding Your Customers with Win Big Media's Brandon McKee
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Win BIG Media, Brandon McKee.In the current economic climate, many businesses are cutting back on their marketing spend, particularly in brand awareness campaigns. However, Brandon advises against this. Instead, he sees this as an opportunity for businesses to increase their market penetration and gain a competitive edge. By focusing on brand awareness and understanding customers' needs, businesses can increase their revenue and return on investment (ROI).Transparency and data-driven marketing are two key factors that Brandon...