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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Staying competitive in Ecommerce with Steve Denton, CEO at Ware2Go, a UPS Company
Description: Recent data from Ware2Go, a UPS Company, found that 89% of consumers are comparison shopping on 2+ marketplaces before they make a purchase. The same research found that 89% of consumers would consider purchasing through an online marketing place they have not previously shopped on in the next year.To me, this means three things - one, that competition is steeper than ever, two, that there is dwindling loyalty in the online marketplaces, and three, that there is opportunity for new or competitor entrants in online marketplaces if they are able to create the right type of end-to-end customer...