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Podcast: The Fuel Podcast
Episode: John Caswell: New Agency Model
Description: New technology such as AI, remote working services and team-working software allows independent premium talent to compete with big monolithic agencies.Premium talent also knows that many of today’s creative and advertising agencies are responding to briefs that won’t fix the company’s problems.John Caswell is premium talent.A youthful veteran of the advertising industry, John now spends his time as a confidential creative advisor to big global corporations.His experience means that he can address all sorts of unique business problems with a myriad of creative solutions, from a...