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Podcast: Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies
Episode: [Below 14th Street] WHY FOLLOWERS DON'T MATTER: A LESSON IN MARKETING & TAKING RISKS IN BUSINESS
Description: In this episode of Below 14th Street, I share a personal story that taught me a valuable lesson in business. I was tasked with growing a new department for a brand, and I decided to do things my own way. Instead of paying massive macro influencers, I went to top and bottom performing markets and gave 200-500 people in each market $5,000 to post about the product for a specific weekend. The result was a massive ripple effect of sales nationwide and a top-selling product. Creating chatter in a small way around a lot of people is important and that...