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Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 36: David Yockelson - How to get plg RIGHT in B2B
Description: Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.I followed David’s succinct learnings as a Gartner Analyst around PLG for quite some time and you’ll get to know why. He has a way with words. Talking about PLG in a B2B context usually lacks nuance and tactical tips.Not with David, we touched on so many different topics from interactive demos to the most common misconceptions when thinking about PLG...