Want to create an interactive transcript for this episode?
Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Rethinking Metrics So That We Measure What Matters
Description: There’s almost nothing that we can’t measure - and so we tend to measure everything. However, too often we end up measuring what we can, and not necessarily what’s important or meaningful.We see this in the fascination we all have with the number of likes or views a social media post gets. But do ‘likes’ really mean that people actually like your product or want to buy your products? Usually not.So if views alone are not that meaningful, what does matter? What should we be measuring - and how shou...