Want to create an interactive transcript for this episode?
Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: Build a Better Business Book with bestselling author Josh Bernoff
Description: Minter Dialogue with Josh BernoffJosh Bernoff is the author, coauthor, editor or ghostwriter of eight business books. He's published "Writing Without Bullshit" which Toronto's Globe and Mail called, "a Strunk and White for the modern knowledge worker." He was the coauthor with Charlene Li of "Groundswell" which was a BusinessWeek best seller. His latest book, and the main subject of our discussion, is “Build a Better Business Book, How to Plan, Write and Promote a Book That Matters.” We discuss the why and how of writing a business book, some super valuable tips around how to posi...