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Podcast: The Messi Effect
Episode: Who would win in a Messi vs Ronaldo Boxing Match? An expert weighs in! ALSO how to get Messi to swap jerseys with you? Just ask!
Description: Listen in as we discuss the impressive ripple effect Lionel Messi's move to Inter Miami has had on US soccer, and MLS in particular. In what has been dubbed the 'Messi Effect', the Argentine's first match with Inter Miami triggered a massive surge in MLS season pass sign-ups, with over 110,000 new US subscribers on July 21st.The Messi phenomenon is not only reshaping soccer viewership but is also attracting top European stars drawn by Messi's success and a lifestyle that affords privacy and anonymity. Hear us explore the significance of these shifts and what they mean for the...