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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP198: Using Generative AI To Improve Performance and Profitability for Online Grocery
Description: Online grocery is an interesting industry when looking through a technology lens. Retailers operate in a highly competitive market with perishable product that needs smart algorithms and merchandising strategies to maximise sell through. Omnichannel selling stepped us massively during COVID lockdown, and Click & Collect and Ship To Store customer journeys are more important than ever.
Add to this mix demands from CPG brands selling via online grocery websites, requiring intelligent digital shelf analytics and merchandising tools to improve product visibility and sales rate.
The lessons learned in online grocery are relevant and useful to other...