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Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Episode: How Patagonia Increased Traffic Thru Empathy-Based Marketing -- Emily Lyman // Branch & Bramble
Description: Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. Empathy-based marketing goes beyond product features, delving into human emotions and values. Patagonia, for example, doesn't merely sell outdoor gear; it aligns with values such as sustainability and adventure, fostering a sense of belonging and movement among its customers. Today, Emily discusses how Patagonia increased traffic through empathy-based marketing. Show NotesConnect With: Emily Lyman: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...