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Podcast: Life, Science and Marketing
Episode: Natasha Zarach: Culturalising campaigns and international marketing in China to authentically engaging scientists and marketing innovations globally.
Description: Life, Science & Marketing Podcast: Episode 3Guest: Natasha Zarach, International Head of Marketing at VeoliaNatasha's Background:International Head of Marketing at Veolia with experience across technology, environmental science, and global marketingPreviously worked in product management, sales, and marketing in the technology industryMoved to Veolia over 10 years ago to work on science and healthcare marketsKey Discussion Points:Culturalising campaigns for international marketing instead of just translatingMarketing effectively in China including understanding the different landscapeAuthentically engaging scientists as the most challenging audienceExciting innovations happening with AI for drug discoveryThe importance of curiosity and...