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Podcast: Becoming Preferred
Episode: David Kurkjian – Three Sins of Selling: Don’t Make These Mistakes and Ruin Your Sale
Description: SEASON: 3 EPISODE: 1Episode Overview:In a commoditized and competitive world, buyers have unlimited choices in how they solve their problems. They also have vast information on the internet about those solutions. As a matter of fact, according to recent Gartner research, buyers only spend 17% of their time meeting with sales professionals. What this means is, the ability to communicate unique value for your product or service in early stage selling conversations is critical.With these challenges as a backdrop, what if you could: Elevate the perceived value of your product or service or m...