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Podcast: Amazon Ads Raw Daily
Episode: Episode #87: Brand Tailored Promotions Deep Dive 📊🎯
Description: Brand Tailored Promotions is a new Amazon tool that allows sellers to create promotional discounts for specific customer audiences.The tool is currently free to use and there are no fees associated with redemption.Sellers can choose from six different customer audiences, including:Brand Abandoners 90 Days: Customers who have added any of the seller's brand products to their cart in the last 90 days but haven't purchased yet.Brand Followers: Customers who have followed the seller's brand on Amazon.High Spend Customers: A 5% sampling of the seller's highest spending customers in the last 12 months.Potential New Customers: Customers who have clicked...