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Podcast: The UnNoticed Entrepreneur
Episode: How to create targeted customer ads using zero-party data, with Dan Levin.
Description: Get Noticed! Send a text.Dan Levin, founder and COO of Viral Gains discusses how the company helps advertisers target specific audiences. He explains their focus on gathering insights and building audiences, and how they use zero party data gathered through surveys to ensure customer consent and maintain consumer confidentiality.Highlightsπ Viral Gains assists advertisers with targeted marketing by providing insights and building audiences.π They gather zero party data through surveys, ensuring consumer consent and ethical data sourcing.π The company has had success in working with ad agencies and educating brands ab...