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Podcast: TIQUE Talks: The Business Podcast for Travel Advisors
Episode: 40. Why You Shouldn't Deviate From Your Niche
Description:
 Imagine this…instead of being a generalist, trying to cater to every traveler's needs, you become a specialist, catering to a specific group of passionate adventurers. Sounds intriguing, right?Â
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In this episode, Robin and Jennifer uncover the many reasons why narrowing your focus can bring incredible benefits to your travel advising business. A niche doesn't have to be limited to a specific destination, but can also focus on a particular type of travel or target audience. By focusing on what you do well and specializing in a specific area, you can enhance your expertise and provid...