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Podcast: Pipeline Visionaries
Episode: The Benefits of Refreshing Brand for Demand
Description: This episode features an interview with TJ Waldorf, CMO at 1WorldSync, the leader in Product Content Orchestration.In this episode, TJ shares the true value in customer case studies and what that can do for the sales team, why brand and demand aren’t mutually exclusive, and the importance of understanding what your business is trying to accomplish. TJ also talks about why alignment across teams is critical to marketing success. Key Takeaways:Brands should refresh and reposition to be sure they’re resonating with their buying groups. Buyer needs and wants change over time...