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Podcast: What's Working in Ecommerce
Episode: E-commerce Evolution: BigCommerce's Game-Changing Multi-Storefront Feature with Halie Adams
Description: In this podcast episode, Halie Adams, Senior Agency Enablement Manager of BigCommerce provides an overview of BigCommerce as an e-commerce platform that supports merchants of all sizes and differentiates itself from other platforms.  She delves into the importance of marketing, personalization, and managing multiple brands.  She highlights the significance of personalization in the B2B sector and selling in multiple countries or regions.  Halie points out the benefits of managing multiple storefronts in a single place and encourages businesses to consider BigCommerce for tailored experiences.  ...