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Podcast: Read & Repeat
Episode: EP55 Scientific Advertising by Claude Hopkins
Description: "Scientific Advertising", written 100 years ago, offers timeless wisdom on advertising at scale. Claude Hopkins teaches us how he was able to convince the entire nation to care about brushing teeth daily, through his famous Pepsodent ads, by appealing to our simple desire for beauty. He shares effective tactics for sparking action in customers, such as using the word FREE and offering samples to win over lifelong customers. You'll learn numerous advertising strategies that are still in use today, including the value of mail-order ads and how Apple employs his "describe the process" technique on its new product announcements. Whether...