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Podcast: Taste Radio
Episode: The Secret To Winning At Target, Whole Foods & Costco? It Starts With 'Honey.'
Description: When Christy Goldsby launched Honey Mama's in 2013, her vision for the brand was simple: make better-for-you, delicious snacks accessible to more people. Early on, however, communicating the attributes and better-for-you nature of her nutrient-rich refrigerated truffle bars had been anything but easy. Goldsby noted that during the brand's first few years on the market, most people "didn't know what the heck the products were." While words may have fallen short, the bars' indulgent flavor and creamy texture spoke volumes. Great taste generated a loyal base of consumers and brand evangelists. Today, Honey Mama's is available...