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Podcast: The Compassionate Capitalist™ Show with Karen Rands
Episode: Unlocking Growth: Leveraging Fractional Executives (CMO) and Navigating the Sales-Marketing Divide
Description: Fractional executives offer a unique and valuable growth strategy for startups and emerging growth companies. They distinguish themselves from external consultants by actively exercising executive authority within the organization, aiding in strategy development and execution. These interim leaders are instrumental in building out specific departments, managing growth, and preparing for a seamless transition by hiring full-time replacements. Fractional executives often work across multiple companies simultaneously, adding versatility to their expertise. Brook Janousek of The Grow CMO joins Karen on The Compassionate Capitalist Show to discuss the value of using interim chief level officers to bridge the gap and maximize...