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Podcast: Keep Optimising
Episode: Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble
Description: Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits! In this episode we discuss:How do different customers engage with products through different channels?How to preserve brand values on DTC websitesTips for companies preparing for Black Friday promotionsHow can bundles be effectively used in promotions?Incorporating mystery boxes into promotions: the potential benefits and drawbacks [05:15] Academic research shows negotiation costs: time, face.[08:43] Custom...