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Podcast: businessline's State of the Economy Podcast
Episode: Theme: Marketing | As Twitter rebrands to X and Air India does an identity rejig, a look at why the right logo matters
Description: Many companies are undergoing a rebranding exercise. Some of these rejigs were appreciated, while others evoked strong criticism. So, what rules and principles companies should follow? In this episode of the ‘State of the Economy' podcast, businessline’s Chitra Narayanan talks to management guru Shiv Shivakumar, and Darshan Gandhi, Global Head, GCPL, about why logos play an important part in a company’s identity rejig.The panel analysed the evolving nature of logos and identities in today’s fast-paced world, where technology, sustainability, equality, and inclusivity play significant roles. The experts highlighted logos play an important role in creati...