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Podcast: Future Commerce
Episode: Follow the Muse
Description: How do you listen to the customer and make decisions about the customer without making decisions for the customer? How do we talk to customers better? And how, in the midst of storytelling as a brand, do we remember that our customers are human?Daniel Hoffman, Creative Director at Five Below, shares that sees his customer as a muse and how following the muse helps Five Below create new and better things in different channels. Of course, digital creation and digital creative direction today really depend a lot on creator partnerships. Given his background and time at...