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Podcast: Tech Marketing Trends
Episode: Why New Customer Acquisition Is Harder than It’s Ever Been - Claire Suellentrop
Description: Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here: