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Podcast: IMDaily - Innovate Marketing Daily
Episode: DISQO and Do the WeRQ release new consumer insights on brand wokeness and boycotting
Description: DISQO & Do the WeRQ’s annual report examines customer experience (CX) with LGBTQ+ brand marketing."While consumer backlash is a real risk, our new insights suggest that today's culture wars are interwoven with purchase decisions in ways we can't ignore," said Kate Wolff 🏳️🌈 🐺, Do the WeRQ Co-Chair; CEO & Founder Lupine Creative. "Brands don't need to operate as political entities, but they must acknowledge that this environment doesn't allow them to sidestep conversations about social justice.""Today, brands face a higher bar for authentic allyship, and consumers will demand accountability with their wallets," said David Grabert 🏳️🌈 Vice President of Brand & Comm...