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Podcast: The Revenue-Driven CMO
Episode: Hold Your Team Accountable To the Outcome with Josh Todd, CMO of SevenRooms
Description: This amazing guest is a driver of change who has over 20 years of experience leading both strategic and tactical Marketing efforts at companies like Staples, ConstantContact, Localytics, and Mindbody. Josh Todd is the CMO of SevenRooms and was named a Top 20 CMO by VentureBeat. Josh joined Host Chris Mechanic to break down how to prioritize your marketing spend in the current economy, why measuring outcomes is more important than measuring activities, and build support within the C-suite. Â Takeaways: That idea you think you absolutely need to do, may not be as important as y...