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Podcast: Let's Talk Loyalty
Episode: #432: Skyjoy from Vietnam - A Fascinating Coalition featuring Vietjet and HD Bank from Sovico Group Vietnam
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old!SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet, their low-cost airline, and HD Bank.Paula Thomas is joined for this conversation by Sereen Teoh, the former CEO of SkyJoy, to sh...