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Podcast: Marketing Boost Solutions
Episode: Build Your Credibility and Authority with a Book | Michael DeLon
Description: In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features a bestselling author, coach, and authority on credibility marketing, Michael DeLon. He is the President and Publisher at Paperback Expert who helps business owners publish a book that positions them as the expert in their respective fields. He explains how he helps business owners write books without actually writing them, emphasizing the importance of storytelling and personal connection in marketing. He also shares his journey from a job he hated to finding his passion in helping others clarify their brand strategy, make them bestselling authors, and set...