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Podcast: The Remote Work Tribe Podcast
Episode: The Remote Work Tribe Podcast: Rand Fishkin
Description: In this episode of the Remote Work Tribe podcast, we chat with Rand Fishkin, Co-Founder and CEO at SparkToro. We discuss his processes for creating content, his views on marketing attribution, AI and ML, investing in brand efforts, and much more.Episode timestamps:What does his content creation process look like? (1:05)Where does Rand consume content? (2:45)What is marketing attribution? (4:30)How is attribution evolving now? (6:00)How to invest in Meta and Google ads with the attribution dilemma. (8:20)Why investing in brand matters (not just ads). (11:25)What should reports look like when you are experimenting with...