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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Excellent Experimentation with Dejean Brown, Optimizely
Description: Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team.To help me discuss this topic, I’d like to welcome Dejean Brown, Principal Product Evangelist at Optimizely.RESOURCESOptimizely website: https://www.optimizely.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https...