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Podcast: Behaviour Change Marketing Bootcamp
Episode: E54 Behind The Scenes - Top Tips using COM-B with Alison Trout
Description: This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes look at the framework COM_B.
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Quotes
"you have to quite courageous to use this approach...!" Alison Trout
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Three aha moments
Be prepared to tell people what their real problem is!
Be prepared to get comfortable - uncomfortably
Be prepared to check for unintended consequences
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Book
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