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Podcast: The Thoughtful Entrepreneur
Episode: 1668 - Who Buys Cars with Katie Mares
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Brand Experience Expert, Katie Mares.Katie Mares is a force to be reckoned with. Her impact is centered on creating standout moments for customers and employees at her dealership and through her work at Perma Shield USA. Her mission is to help male-dominated spaces expand their reach to capture the world's most influential female consumers.Katie shared some eye-opening statistics: 65% of new car purchasers are women, and women make 85% of the decision-making in coupled relationships. Despite these figures, there's an apparent...