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Podcast: Office Hours with David Meltzer
Episode: Jeff Webb, Dan Sanborn, Kimberley Rowland
Description: Jeff WebbIn July, the International Olympic Committee officially recognized cheerleading as an Olympic sport. Jeff’s comments: “The IOC’s actions have created a monumental milestone for cheerleading… This decision will greatly assist us as we strive to create opportunities for healthy participation and competition for millions of cheerleading athletes worldwide.”Dan SanbornJoining the company in 2018, Sanborn spearheaded the launch of Wheelhouse Labs, the company’s in-house creative and branding agency, to mobilize its mission of servicing brands that, at a time of disruption in media and the traditional advertising model, are looking...