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Podcast: Human Capital Leadership
Episode: S43E29 - CSR and Creating a Brand People Love, with Dr. Aaron Ahuvia
Description: In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Dr. Aaron Ahuvia about CSR creating a brand people love.
Dr. Aaron Ahuvia (https://www.linkedin.com/in/aaron-ahuvia-2971034/) is a professor of marketing at the University of Michigan–Dearborn College of Business and the most widely published and cited academic expert on noninterpersonal love including brand love. He is also a leading expert on how our happiness is influenced by money and materialism. He has been ranked 22 in the world for research impact in consumer behavior, and ranked in the top 2% of all scientists in the world across al...