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Podcast: The Candy Valentino Show
Episode: Founder Of Mountainside Fitness, Tom Hatten On Customer Acquisition & Retention, Standing Out In A Saturated Industry And Embracing The Unknown
Description: I’m joined by Tom Hatten, founder of Mountainside Fitness, the number one health club in Arizona and number 14 in the entire country. The gym membership is the OG recurring payment program, so I ask Tom to share his wisdom on customer acquisition and retention. As a lifelong athlete, Tom unpacks how his competitive mentality has both helped and hindered Mountainside’s growth, and how he’s learned to move out of the way and trust his team.  When Governor Ducey forced gyms to shut down during the pandmeic, Tom sued him and the state of Arizo...