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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Building Customer Connection in a Crowded Market
Description: Marketing and B2B businesses are not typically seen as companions.However in a challenging market, companies selling products and services to other businesses need to a lot more to stand out in the market if they hope to survive let alone growth their business.The question facing many brands is how exactly can they promote a brand in a way that resonates with potential customers and helps to grow sales.Meet Matt Bell, a specialist in B2B marketing. He co-founded MessageUp to assist B2B companies in improving their messaging and...