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Podcast: Lenny's Podcast: Product | Career | Growth
Episode: How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)
Description: Brought to you by MixpanelâEvent analytics that everyone can trust, use, and afford | VantaâAutomate compliance. Simplify security | RoundâThe private network built by tech leaders for tech leadersâChristopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a âgodfatherâ of category design, and Adobe named his book Play Bigger one of âthe five greatest marketing books of all time.â In this episode, we discuss:⢠What exactly category design is⢠The âFrame It, Name It...